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Self-Publishing

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Tuesday, December 23rd, 2008

Christmas has come a couple days early for me. Woohoo! I received four books in the mail today! I am one happy little scribe.

In other news, I’ve been doing a lot of reading on the various blogs I follow and people have been saying interesting things…

Rena at Depressive Talk muses about that long held belief that you have to be mentally ill in some way (most often depressed, addicted or both) to be creative.

Pari on Murderati is like me when it comes to almost obsessive drive to create an awesome first line. This post outlines her attempt to create a sexy beginning that also is genuine to the character.

I’ve been reading on the EREC (Erotic Romance E-Publisher Comparison) to get a better idea of what’s happening in that part of the publishing world. It’s quite interesting.

The Rejecter has a holiday reminder for anyone who wants to give their agent a gift for the holidays.

The Rejector also posted a response to a particularly long email he received. I was very amused. Then again, I didn’t have to answer it. “Usually I get emails with very specific questions. Sometimes I get these.”

The Book Deal is a fan of self-publishing and talks about “The unvarnished truth about self-publishing”.

ReadingWritingLiving has been dealing with all the right inspiration in all the wrong places.

ReadingWritingLiving also has an excellent system for finally clearing out your email inbox.

Men With Pens gives you advice with how to deal with cranks, flamers and trolls. The advice is especially good to writers who seek out online forums and groups for critique.

If someone gets me this for Christmas, I will love you forever and ever. I will also consider naming my first child after you.

Happy holidays.

Guest Author William Potter on Self-Publishing and Print On Demand

Thursday, November 6th, 2008

Author William R. Potter is joining us today as a part of his virtual tour with a few words about going the route of self-publishing. I requested this post to help anyone who is contemplating self-publishing. I hope you’ll join me in welcoming Mr. Potter to the site.

It could be that your pile of rejection slips resembles the tower of Pisa, or perhaps you like the sound of keeping the rights to your work. Or possibly, the idea of designing your own cover appeals to you. Whatever your reason for choosing to self-publish, I recommend you don’t stumble into it as uninformed as I was.

What is Self-publishing and Print on Demand? Self-publishing basically means the author undertakes the entire cost of the publication themselves. POD or Print On Demand is a relatively new printing process that most self-publish companies employ. POD books are printed only when the book sells at a retailer such as Amazon and then is shipped to the customer.

First you must decide exactly what your publishing needs are and how much work you’re willing to tackle yourself. If you are able to design and upload PDF files and manipulate digital images in cover templates and so on, then a do-it yourself company like Lulu might be for you. If you would rather attach a Word File of your manuscript to an e-mail and send it to a professional to do the rest, then you need a full service publisher like Xlibris.

Don’t judge a book by its cover? Actually the first thing a reader sees is your book’s cover. A poorly crafted cover could have readers believing your work is also bland and sloppy. If you have extra money to spend, put it into a professionally designed cover. Hire a freelance designer if your self-publisher will use one for your book.

Make sure that a qualified copy-editor goes over your manuscript at least once. Your book could be the greatest piece of literature ever written but if it was not proofread, then grammar and spelling mistakes are all readers will see. Shop around; copyediting is seldom included in self-publishing packages and could cost upwards of a thousand dollars extra for a 300-page manuscript. Freelancers often charge much less.

Three points to consider about the self-publishing industry.

1.) The suggested retail price for POD self-published books is often set way above market standards. You could see your 250-page trade paperback book selling for $18-25.

2.) Self-publishing Print on Demand companies do not make their money selling their author’s books. Their profit stems from selling publishing packages and editing and marketing/publicity campaigns to writers.

3.) Self-published fiction books often sell five copies or less (not including to family or friends). Non-fiction books can do much better. If you have a fabulous weight loss plan that works, a get-rich scheme with proven success, or an amazing inspirational self-help story, then you could be one of the self-published authors who sell several thousand copies and get scooped up by a mainstream publisher. However, this is rare.

When you have weighed all the options and think you have the perfect publisher for your book I urge you to Google search the company and see if you can dig up some dirt. If it smells wrong then move on. There is no shortage of companies offering self-publish services.

When you do make your choice I recommend you purchase a book from your publisher’s bookstore. Pick a book that most resembles the vision you have for your finished masterpiece. A sample copy close to your page count, cover layout and genre is the best choice. This was an amazing help to me, as I returned to my copy often during the publishing process. It gave me a feel for the quality of their product, and an idea about how quickly their store fulfilled orders.

I hope this has helped you to make an informed decision about your publishing future.

Good luck.

WilliamRPotter.com

The Well-Fed Self-Publisher by Peter Bowerman - Book Review

Tuesday, June 24th, 2008

thewell-fedself-publisher.jpgWant to get published? Do it yourself – and make a living from it!

Here’s the proven blueprint that built a full-time income from one book!

Novice or Seasoned… New to the publishing game? TWFSP takes you step-by-step through every stage of your publishing success story. Been around the block a few times? You’ll walk away with a whole host of new tools and insights. Far from theoretical, TWFSP is one big case study: the author’s own “real-world� success chronicle.

In this how-to book from Peter Bowerman, nothing is hidden and no resources are withheld. Bowerman lays it all out for you so you have a true step-by-step guide instead of only the bits and pieces of what he wants to share.

TWFSP is an excellent book if you’re looking for a resource book in pursuing self-publishing. It’s easy to read and can probably answer any questions you have. Bowerman has a way of talking to you rather than at you about things so you can’t help but start feeling excited about the future possibilities for your book(s).

You have to be careful with charisma, though, because it’s easy to get caught up in an idea. While he does mention it in the first chapter, Bowerman could have spent more time emphasizing that it takes a lot of hard work to sell a book on your own and it also takes your own money to make things start happening.

Overall, this book is a great resource. It’s full of websites, examples, to-do lists, and much much more that any author or would-be author would benefit from having around.

Author Peter Bowerman with Advice to Authors - Guest Post

Wednesday, June 18th, 2008

thewell-fedself-publisher.jpgAuthor Peter Bowerman, Mr. Well Fed Writer, is joining us for three days here on Fiction Scribe. He’ll be talking about his writing, his book, and self-publishing today. Today is his last day here, so be sure to stop by and say hello.

While “self-publishing� has had a bad name, I’m living proof that there’s a new definition out there, one with rising profits as well as rising industry respect. And as it gets progressively harder to land a deal with a conventional publisher, more and more of those writers and aspiring writers with books inside them are starting to (cautiously) glance in this direction.

Not sure which publishing path to take? As I see it, if you’re writing non-fiction, non-fiction how-to (my genre), or even niche fiction (i.e., romance, mystery, horror, sci-fi, etc) to a certain extent, the only reason NOT to self-publish is you simply don’t have the money and/or the time to devote to your self-publishing adventure.

If you don’t have the money, but DO have the time, then conventional publishing will at least provide you with the funding, but remember: the marketing support you get from a publisher will typically be jaw-droppingly negligible. Most of it still falls to you. If you’re okay with the reality of busting your tail for “pocket-change� royalties, go for it (no, I’m not biased towards self-publishing… ;)

If you have neither time nor money, then consider POD (print-on-demand). But be realistic. POD makes sense mainly for those who simply want to be able to call themselves “authors� and make their book available to friends and family. Forget about making much money as a POD author – in the overwhelming bulk of cases, it just ain’t gonna happen. True fact: The average POD author sells 100-150 books, and guess who’s buying two-thirds of them? The author!

General rule of thumb in publishing? Your potential return is directly proportional to the level of your investment – both in money and time. True for a lot of things, I suppose.

Some advice? Make excellence your motto. Sounds cliché (“yeah, yeah, I know that…�) but creating a book that stands out in the marketplace and indeed delivers the potential of a full-time living requires excellence on many levels: excellence in the quality of your manuscript (i.e., write a damn good book; shoot for, at the very least, conventional wisdom that says it’s “one of the best books in the genre�); in the production quality of the book itself; in the quality of the marketing materials you create; in the comprehensiveness and quality of your book web site; in your customer service; in the effort you bring to talks, speeches, and book signings, etc.

Let me tell you this: there are few feelings to compare with creating a really good book, making it the best it can be, bringing it to market and creating a full-time (or even part-time) income stream from it. That’s big stuff. I wish that for you.

Author Peter Bowerman on ‘Why Self-Publish?’ - Guest Post

Tuesday, June 17th, 2008

thewell-fedself-publisher.jpgAuthor Peter Bowerman, Mr. Well Fed Writer, is joining us for three days here on Fiction Scribe. He’ll be talking about his writing, his book, and self-publishing today.

Even those authors who manage to gain entry to The Publishing Kingdom quickly discover that the emperor truly has no clothes: paltry royalties, up to two years to publication, the loss of creative control and relinquished book rights. And the most unpleasant realization of all? Even after all those concessions, authors are still expected to shoulder the lion’s share of the book promotion burden themselves! All to earn – in most cases – far less than a buck a book.

Self-publishing offers the opportunity to take the reins of your own book journey. You keep control of the process, the timetable, the rights, and most of the money. Given that have to do most of the marketing yourself even in a conventional publishing scenario, why not reap most of the rewards? Yes, you have to foot the bill for your publishing efforts, but if done right, whatever you invest can quite realistically come back many times over.

Me? I began as an unknown author with one book, NO big publisher, NO publicist, NO big marketing budget and NO publishing experience whatsoever. I was in the black in 90 days, and subsequently turned that book into a full-time living for five-plus years (more like seven-plus now with two more books under my belt).

Of course, I often hear, “I don’t know anything about marketing and book promotion.� Well, I firmly assert that commercial success as a self-publishing author is far more about a process than an aptitude – far more about a lot of things you have to do than some way you have to be. None of those things are particularly difficult – they just have to get done.

Because I realize most people don’t come from a marketing background, I devoted an entire chapter of TWFSP to developing a “marketing mindset� – minus the angst and stress. NOT book promotion – that’s most of the book – but rather grasping the fundamentals of sales and marketing to better understand book promotion. Chapter title? “Learning to Love S&M… (Sales & Marketing).� It just feels like the other sometimes…

Of course, my focus isn’t simply self-publishing. It’s profitable self-publishing. Self-publishing by itself, as a process, is obviously feasible. People do it all the time. And in most cases, they do it like clumsy, sloppy clueless amateurs. And as a result, they go nowhere, reach virtually no one, and make no money. Which is why “self-publishing� gets a bad rap – and in the overwhelming percentage of cases, that rap is well deserved.

But your self-publishing story doesn’t have to end that way. Success isn’t easy or cheap, but it’s do-able. I’ve done it and countless others have done it as well. It all starts with a plan, and that’s the whole point of TWFSP – a detailed blueprint authors can follow to write their own self-publishing success story.

Author Peter Bowerman on Self-Publishing - Guest Post

Monday, June 16th, 2008

thewell-fedself-publisher.jpgAuthor Peter Bowerman, Mr. Well Fed Writer, is joining us for three days here on Fiction Scribe. He’ll be talking about his writing, his book, and self-publishing today.

“Writing is a career path of dubious financial prospects.�

I’ve earned a handsome living making a lie of that conventional wisdom. And I’ve done it in two writing arenas: “commercial� freelancing (writing for businesses, large and small, and for rates of $50-125+ an hour) as well as self-publishing.

My name is Peter Bowerman and I’m a commercial freelancer, speaker, business coach, and self-publishing author. In 1994, I started out as a commercial freelancer with NO writing background, experience or training; I’d never written anything for money. I was paying all my bills in less than four months, and I spent the next seven years collecting the all the how-to detail about my field.

I self-published the 2000 award-winning Book-of-the-Month Club selection, The Well-Fed Writer, and its 2005 companion volume, TWFW: Back For Seconds (both self-published; www.wellfedwriter.com). Those two books have become how-to “standards� on starting a lucrative commercial freelancing business. I then chronicled my self-publishing success (52,000 copies of my first two books in print and a full-time living for over five years) in my third book – and the focus of these blog posts – the award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. www.wellfedsp.com.

Why did I write The Well-Fed Self-Publisher? Well, visit virtually any writer’s web site or read any writing publication, and chances are, you’ll see one or more articles relating to the challenges of getting published – along with tips, strategies, tricks, etc. So many authors chase it, but so few manage to get it.

I felt that for most authors, self-publishing was truly viable, and given the time and energy they’d have to invest even in a conventional publishing scenario to be successful – and all for a lousy return – didn’t it make more sense to do it yourself and keep control of the process, the timetable, the rights, and most of the money?

Given my success at creating a full-time income for five years off ONE book, I felt my story was one worth sharing. Oh, and yes, I thought I could make money! Because my formula had worked twice, it could work again (and has). Yes, that success benefits me, but it also reaffirms the fundamental validity of the book’s premises.

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