Promoting Your Book - Part Two
One of the things you can do to promote your book is arrange for a virtual book tour. I work for Pump Up Your Book Promotion and when I’m not posting here, I’m most often talking to the authors whose tours I’m coordinating and talking to the tour hosts as well.
Virtual book tours are exactly that – you get to tour around the internet for an allotted amount of time (anywhere from two weeks to two months depending on which company you go with). You are hosted by bloggers (and websites) that volunteer to spotlight your book, interview you, review your book, put up a guest post about your book, put up other things, or a combination of two or more of these things.
As the author, all you have to do is answer all the questions, write the guest posts and get them back to your tour coordinator on time. If you want reviews, you also either have to send out the books or make sure the person who sends out the books gets all the addresses in time for the books to get out to the reviewers.
Now, I’m not posting this to sell you a tour. I don’t get a special bonus or anything like that if you sign up and mention you signed up because of me. That’s not what this is about.
What I would like you to take away from these posts is the knowledge that writing the book is just the first step. Publishing the book is another step, but it’s certainly not the last step. If you want your book to be successful, there is work above and beyond writing and publishing.
And it’s called marketing.
A good reference to check out if you are a bit stuck on how to promote your book or where to start, even if you aren’t going to self-publish, is The Well Fed Self-Publisher. He has been a guest writer here on Fiction Scribe a few times, so be sure to check out those posts as well.
Leave a Reply